Lupo, Intel, Embratur, Microsoft, AIG, Center Norte, Syngenta and ESPM were some of the brands Domingos brought to mcgarrybowen during his tenure. By February 2015, despite the financial crisis, the agency hit its goals for new business for the entire year.
The agency’s work has been honoured with numerous awards at Cannes, the Abril Prize, Clube de Criação, Archive etc. Most notable was the “Best Commercial of the 2014 World Cup,” awarded by Meio&Mensagem. The movie “Dance,” for Embratur, beat competitors from Nike, Itaú, Coca-Cola, Skol, and many others.
In 2014, AGE was chosen by Gordon Bowen himself, an international publicity legend, to represent his creative label in Brazil, beating many other excellent agencies.
Ideias na rua
OLYMPICS AND WORLD CUP
During the 2014 World Cup, the agency was responsible for Adidas trade marketing in more than 1,000 stores Brazil-wide. The brand broke its historical sales record for every previous World Cup. During the 2016 Summer Olympics in Rio, the agency was responsible for all aspects of Bradesco’s digital strategy.
IDEAS IN THE STREET
The commercial “Cars of Your Life” (above) for AIG was considered the best in the brand’s history in Brazil. Neymar became a social media sensation in his Father’s Day short for Lupo. The Olympic Torch Rio 2016 campaign resulted in Bradesco’s receiving more than 15,000 personal stories from people interested in carrying the torch.
In 2015, Carlos Domingos was invited to join the G100, comprising 100 Brazilian leaders (CEOs, presidents, shareholders). Mcgarrybowen developed new branding and a visual project for this important centre for business and economic studies in the Americas.
After 16 years in the agency, Carlos Domingos decided to move on. The succession plan lasted six months. The agency veteran said his goodbyes in an ad published in the national media, praising his colleagues and team.
(CEO and CCO of mcgarrybowen)
“Carlos Domingos shared with me AGE’s history and I got impressed with many similarities between our histories and founders cultures. The commom commitment with clients, the awards, the real business’s results and the superior entrepreneur talent”.