OPORTUNIDADES DISFARÇADAS (OPPORTUNITIES IN DISGUISE)
Published in 2009 by Editora Sextante, Opportunities in Disguise is a corporate bestseller with more than 100,000 copies sold. The result of seven years of research, it joins 200 case studies of individuals and businesses that transformed their challenges into tantalizing opportunities.
Advertising professional, businessman and speaker, Carlos Domingos possesses one of the most successful careers in Brazilian publicity. For 25 years, he has worked with the largest Brazilian and international businesses . He is the author of books that have together sold more than 120,000 copies.
ABOUT THE AUTHOR
Founder of media and communications agency AGE (now mcgarrybowen). Member of the G100 (Centre for the Study of Business and Economic Development). Columnist for Valor Econômico, Meio&Mensagem, and member of CONAR. He has sat on numerous award committees for publicity and marketing. In 2012, he represented Brazil at Cannes. He writes biweekly for Exame’s online edition.
Through real-life examples, the Opportunities in Disguise presentation shows that it is possible to overcome challenges and—more importantly—show how to actually take advantage of them. Highly inspirational, it leads professionals and executives to approach their problems in a unique way, with creativity and innovation.
Delivered to businesses of diverse sectors and of all sizes, such as Toyota, Braskem, Panalpina Group and Rede Globo, the talk can be customized for specific approaches, always inspiring audiences to achieve the best results. Toyota Brazil: “Clear, concise and captivating.” Rede Globo: “Inspiring.”
For more information, send an email to:
In 2001, Flavio Pestana, the president of Valor Econômico, invited Carlos Domingos to write a regular column. This began the series Opportunities in Disguise, a reader favourite. This reception prompted the author to explore the topic in a book.
FEATURED IN THE MEDIA
It has received almost universally positive reviews in Brazil’s biggest newspapers, such as O Estado de São Paulo, Valor Econômico, Exame PME, Época Negócios, Pequenas Empresas Grandes Negócios, Rádio CBN and others. Professional organizations like Insper, Endeavor, and SEBRAE include it as recommended reading to their students.
In 2010, Opportunities in Disguise was published in Portugal by Academia do Livro: a publishing house specializing in celebrated authors in management, health, education and politics.
CRIAÇÃO SEM PISTOLÃO (BREAK INTO PUBLICITY)
In 2002, the author published Break into Publicity, with Editora Campus Elsevier. Aimed at toward students and communications professionals, it reveals the secrets and tricks behind creative marketing. It lays out how to get started in a communications career, demystifies the creative process, and teaches how to create a portfolio that will guarantee the reader a place in the marketplace.
With a preface by Nizan Guanaes, the book’s back cover bears reviews from publicity professionals like Marcello Serpa, Fábio Fernandes, Tomás Lorente and Washington Olivetto. Universities throughout Brazil have adopted it in their communications curriculum.